RIAD : Why Travel Business and its B2B Side
RIAD has started its business on the objectives of transforming Global Travel Industry. While Travel industry has many scopes to digitalize and innovate, from the very start, RIAD has been focused on the B2B (Business to Business) domains.
Unlike B2C (Business to Customer) Side of travel industry, where there are tremendous amount of investments and startups to foster innovations and new ideas,
[Mckinsey reports on Travel Sector investments]
Fundings and investments, or disruptive changes in B2B segments of travel industry has been scarce in last 30 years period. However the change, the market size of travel B2B is immense and most of the B2B side is not captured online.
As Travel industry comprises of roughly 10% of world GDP, the back-process where B2B service providers interact and engage in business activity has all the opportunity and potentials to grow. We value the B2B market of